Michael Adams is the president of the Environics group of research and communications consulting companies which he co-founded in 1970. He is the author of five Canadian best sellers: Sex in the Snow: Canadian Social Values at the End of the Millennium (published in 1997), Better Happy Than Rich? Canadians, Money and the Meaning of Life, (2000) and Fire and Ice: The United States, Canada and the Myth of Converging Values, (2003), American Backlash: The Untold Story of Social Change in the United States, (2005) and Unlikely Utopia: The Surprising Triumph of Canadian Pluralism (2007).
Michael has always had a keen interest in issues of the relationship between the economy, energy and the environment. In 1987 Environics launched Canada’s first syndicated public opinion survey on the environment (The Environmental Monitor), which in 2007 evolved into the Canadian Environmental Barometer, Canada’s leading syndicated tracking public opinion survey on environmental issues. He also serves on Ontario Premier’s Climate Change Advisory Panel, on the Steering Committee of Sustainable Prosperity and on the advisory committee of Carbon Talks.
In 2006 he founded the Environics Institute to sponsor survey research that will contribute to the discussion of important public policy issues. To date, the Institute has sponsored a survey of Canadian Muslims, a survey of the people of Afghanistan on issues related to the NATO mission in that country, a survey of Canadian’s engagement with the world plus an academic study of the impact of published polls on voting behaviour. The Institute is currently undertaking a major research project on urban Aboriginal life in Canada, the report of which was released in the spring of 2010.